Helena Grzesk MBE, Principal Consultant at BeWell Consultancy

“In this industry, those long-standing relationships are really important”

A highly experienced spa industry professional, Helena Grzesk has been working with ishga working as a business consultant for two years.

“Choosing the right uniform partner was an important decision for ishga, and Florence Roby was the natural choice,” says Grzesk. “I had worked with them previously, including for the launch of the Spa at The Midland, and always found them to be a lovely team with great service and consistently high-quality uniforms. In this industry, those long-standing relationships are really important.”

“The uniforms themselves are excellent quality. They’re comfortable to wear and the fabric feels good on the skin – not that stiff, scratchy traditional uniform material. They wash and dry quickly, and keep their shape without coming out of the machine looking crumpled or ‘pyjama-like’. This is especially important in a spa environment where team members often only have two sets of uniforms and need to turn them around quickly between shifts.”

“Florence Roby offered styles and colours that aligned with the ishga brand. Their teal option sits well within our brand palette and we worked with them to create an ishga-branded tunic.”

ishga opted for the Dasa tunic, which looks good on a wide range of body shapes and helps team members feel confident.

“In spa teams you can be fitting uniforms for people of every size. Traditionally some tunics can be quite clingy and unforgiving, but the Dasa style softens the look and draws the eye in a really flattering way,” adds Grzesk. “Florence Roby also customised longer length trousers for taller team members. That willingness to go out of their way to get the fit right means our team can look polished and move comfortably, without worrying about exposing anything or having to constantly adjust their uniforms.

“Leon Trayling, ishga’s co-founder, finalised the partnership with Florence Roby and we now have a dedicated ishga order form so our spa partners can order ishga-branded uniforms directly. The whole experience, from initial conversations through to ordering and customisation, has been straightforward and positive.”