LivNordic
“Florence Roby are more than just a supplier, they’re a trusted partner in presenting our spa team at its very best”
A floating expression of Nordic wellbeing, LivNordic is the spa partner for Viking Cruises, bringing wellbeing to life at sea. Created by Raison d’etre to get back to the roots of Nordic wellbeing, LivNordic has 14 spas across Viking Cruise ships, with a further two planned in 2026. Its calm and welcoming onboard spas invite guests to slow down and reconnect with themselves, with nature and with the rhythm of the ocean. The spa environment is rooted in Nordic design principles – simple, natural and light-filled – and therapists bring both presence and expertise to relax, restore balance and inspire a deeper sense of wellbeing fopr guests.
Operations Director Nora Forsberg has proudly partnered with Florence Roby since 2015 and says: “From the very beginning of our spa operations, Florence Roby’s uniforms have been an integral part of our brand identity and guest experience. Our decision to choose the brand was driven by a combination of factors. Our Brand Manager first discovered Florence Roby at a prestigious trade show in Dubai. They immediately stood out for their elegant, professional presentation and high quality designs. We were impressed not only by the craftsmanship of the uniforms but also the team’s understanding of the spa and wellness industry’s unique requirements.
“Florence Roby’s uniforms are used exclusively used within our LivNordic spas, where both appearance and comfort are crucial. They offer an exceptional fit that flatters every team member, which is vital for giving staff confidence and creating a professional appearance. The material quality is consistently excellent, it’s durable yet comfortable enough to wear throughout long spa shifts. Added to this, the garments don’t need ironing, which saves significant time for our staff and ensures a consistently polished look. I believe their pricing is fair and represents excellent value for the premium quality they deliver.”
LivNordic orders a selection of different Florence Roby uniforms, including the Ancona Tunic paired with Parallel Trousers in grey, finished with a green Obi belt, and custom-made jackets for both men and women, each embroidered with the LivNordic logo. LivNordic also orders black and teal dresses, tunics and trousers for the training team and fitness outfits with jackets, specifically designed for personal trainers.
“This curated selection ensures that every department within our spas maintains a consistent, elegant appearance while meeting the functional demands of their roles,” says Nora. “Florence Roby worked closely with us to create the tailor-made jackets. This bespoke element not only enhances our brand visibility but also ensures the fit and design meet our specific aesthetic and operational needs. Our team consistently give very positive feedback about the uniforms. They appreciate the fit, the fabrics and the overall comfort, which is so important for long days of treatments and guest interactions.
“As our spa operations span multiple locations, shipping can often be a challenge, especially since Brexit. Despite these logistical complexities, Florence Roby has consistently risen to the occasion. Their team has been proactive and flexible, ensuring timely deliveries, even when faced with demanding turnaround times. We’re very challenging to ship to but Florence Ruby has very much risen to meet our needs, despite the complications. Their attention to detail, responsiveness and understanding of our brand have made them more than just a supplier, they are a trusted partner in presenting our spa team at its very best.”
